Activate Learning Travel and Tourism students embarked on an employer-led project at the Oxford Town Hall on the 19 September to develop tourism plans for Oxford city centre.
Led in partnership with Oxford City Council, 70 Travel and Tourism Level 3 BTEC Extended National Diploma students from City of Oxford College and Reading College got the opportunity to take part in a developmental project, Planning for the future of Oxford (2023).
This project aims to engage students in creating real-word ideas and tourism plans for the city of Oxford, as well as identify solutions to real business problems. It links directly to their curriculum, helping students gain invaluable work experience via project-based learning, as they are exposed to issues that will affect their chosen profession.
Students will design a new visitor experience for tourists in Oxford city centre, one that meets the needs of the local population with a focus on the millennial demographic.
Aidan Arnold, Faculty Manager for Tourism at Activate Learning, said: "This is a fantastic opportunity for our students to have a live experience of their industry and to make an impact on the local area.
"Working with the Oxford City Council team previously, I know this will be a hugely rewarding experience that will be of great benefit to the students and their future progression."
Students spent the morning listening to presentations from Oxford City Council's City Centre Manager, Laurie-Jane Taylor, alongside local businesses, including Marks & Spencer in Oxford and local Councillors.
These presentations allowed students to gain an insight into the role of effectively managing a town centre and its tourism, with continued discussion of business within the city, popular local attractions and recent development plans.
After the presentations and project briefing, students took to the streets on a scavenger hunt, locating popular attractions landmarks throughout Oxford city centre.
Our Travel and Tourism students will continue to work on the project in groups of three throughout their programme, mentored by Oxford City Council staff. The winning team will receive prizes in recognition of their efforts.
Activate Learning and Oxford City Council hope to continue this project for many years and are confident of its collaborative success for students, Oxford City Council and the city of Oxford.
If you would like to know more about travel and tourism programmes available at Activate Learning, please visit our website or contact us on 0800 612 6008.